Certifications

  • Google Analytics Certified
  • Google AdWords Certified
  • HubSpot Inbound Marketer Certified

Tools

  • Google Analytics
  • Google Tag Manager
  • Google AdWords & Bing Ads
  • Facebook/Instagram Ads
  • Optimizely
  • WordPress
  • Adobe Creative Suite
  • Advanced Excel
  • MySQL
  • Tableau

Languages

  • HTML & CSS
  • JavaScript & jQuery
  • SQL
  • R

Work Experience

MD Connect | January 2015 — Present

Digital Marketing Manager

  • Managed 23 PPC clients and $50k+ of monthly ad spend.
  • Implemented testing and optimization programs to increase conversion rate.
  • Built 35+ conversion optimized WordPress websites and landing pages.
  • Analyzed large data sets to improve the customer experience.
  • Applied statistical methods to better understand, segment and deliver the right messaging to clients.

PPL Labs | December 2013 — December 2014

Digital Marketing Coordinator

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ACB Recovery | May 2009 — November 2013

Sales and Marketing Associate

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Education

Arizona State University | January 2010 — May 2012

BS in Sociology

  • Coursework included: Statistics, Research Methods and Business Foundations.